When talking to and about entrepreneurs, most brands, publications and business events had ‘success’ as center theme – how to reach it, how to be successful in x steps and so on. Our BRD campaign approached ‘success’ by talking about the failures that made it possible. Because failures are the best lessons in business.
This was an integrated campaign to promote the new BRD financing line dedicated to entrepreneurs. We interviewed a series of real entrepreneurs talking about their failures as the best lessons in business and made them the stars of our campaign, in videos, website, social media, paid ads, print & OOH.
