Each Women’s Day, men struggle to meet women’s expectations. Our goal was to make it easy for both sides, so, as a true brand empowering women, AVON found the perfect gift for HER: TIME.
We created a series of 3 funny videos, starring Avon’s brand ambassador and Romanian star - Antonia, in which we suggested men to do the daily chores for their beloved ones so that they have time to relax, do some shopping or just take some well-deserved time off.
Web banners were designed to target men and women separately, leading them to avon.ro where beauty gifts were waiting to be chosen and offered. Women were encouraged to ask their men for time for themselves. Men were presented with the perfect gift idea: time.
The Campaign became very popular and was awarded in many national creativity festivals:
Webstock 2017: 2nd place in "Best Use of Video" category
PR Awards 2017: Silver Award
Internetics 2018: Silver in "Viral Video" category
Internetics 2018: Silver in "Online Branded Content" category
The 4th most popular video in YouTube Romania Ads Leaderboard 2017
Effie Awards 2018: Gold Effie in "Branded Content" category
This Campaign also got me the "Art Director of the Year" title awarded by ADC*RO in 2018, along with other 2 projects that made it to the top.