Nespresso was preparing to launch its new Lattissima One in Romania - A Machine for Espresso lovers who occasionally fancy some milk indulgence. With only a touch of a button, you can transform your usual Espresso or Lungo into an occasional Cappuccino or Latte Macchiato. You choose.
Inspired by the product, we created a teasing campaign involving a short movie with an open ending, chosen by the consumers' coffee preference - One Touch Story.
The consumers would be invited to be part of the story, deciding if it was a love story or a tale about true friendship. Web banners with 2 different stories would direct them on the landing page, where they could chose to watch the trailer for a romantic movie or a movie about friendship.
The movie premiere would actually be the launch event of Lattissima One, where the ending would be decided by the participants.
