Nespresso was preparing to launch its new Lattissima One in Romania - A Machine for Espresso lovers who occasionally fancy some milk indulgence. With only a touch of a button, you can transform your usual Espresso or Lungo into an occasional Cappuccino or Latte Macchiato. You choose.
Inspired by the product, we created a teasing campaign involving a short movie with an open ending, chosen by the consumers' coffee preference - One Touch Story.
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/9e8f95e8-5cbf-4eeb-a0d4-1a6573eec4b5_rw_1920.jpg?h=5acb44ce2438551374d5c4223b2b7949)
The consumers would be invited to be part of the story, deciding if it was a love story or a tale about true friendship. Web banners with 2 different stories would direct them on the landing page, where they could chose to watch the trailer for a romantic movie or a movie about friendship.
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/aa2eb785-c7e1-4983-80d6-fc3cd81b3786_rw_1920.jpg?h=1d63aa4c412f5bc828f12442c1f7a0ef)
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/97b2f6c9-1f23-4d2e-aa45-aa456bdbefb9_rw_1920.jpg?h=d37f82348368ab01efdb9712e0722331)
The movie premiere would actually be the launch event of Lattissima One, where the ending would be decided by the participants.
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/c93cb082-051d-4f29-9c8c-6b2256ca724d_rw_1920.jpg?h=09041f601e1856e93df8fa2995aea01f)
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/192cc025-5634-4b50-aec9-01b77f070552_rw_1920.jpg?h=609f844788d017386a83e3d9636bbfb2)
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/2b06fd5a-30e9-48de-9c8e-12e6e5a7cc9e_rw_1920.jpg?h=b7625300e0e1f601e33ebbd03f1692e6)