Das Kaskaval was launched in Romania in 2014 as the only yellow cheese with 3 ages of maturation, a process that gives the product an unique taste.
Through this new campaign, we took the product’s concept one step further, by talking about the tasty food combinations that can be obtained by adding Das Kaskaval. Every meal becomes delicious with Das Kaskaval. The message: The taste is in maturation.
We launched a dedicated website where yummy Das Recipes were just waiting to be discovered and tried at home. We also organized a contest, inviting people to add the product in their prepared at home meals and send us their delicious results. The best user generated recipes, together with our own have been then gathered into a Das Kaskaval cookbook.
The campaign was also communicated in-store and through online videos.