MedLife, the Romanian leader of private medicine, was preparing to open a new clinic in Iasi, a growing city in the north of the country. They wanted to promote the launch by talking especially to the young people, using media in the city's Shopping Mall.​​​​​​​
The most beautiful outfit? A healthy skin.
The most beautiful glasses? Healthy eyes.
The most beautiful shoes? Healthy feet.
The trendiest headphones? Healthy ears.
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