Mollie had recently launched its Capital product, giving customers access to fast and simple funding directly within the Mollie dashboard. To drive awareness and test adoption, we developed a dedicated Black Friday campaign across email and paid social.
For the creative direction, we tapped into the common struggles ecommerce businesses face during Black Friday - inventory shortages, operational stress, soaring ad spend - and reframed them as opportunities. The visual concept was built around the idea of infinite possibilities: clean, bold layouts and dynamic motion graphics to suggest abundance, growth, and ease.
The result was a record marketing generated revenue for the Black Friday month.
The result was a record marketing generated revenue for the Black Friday month.
The campaign delivered four core key visuals, each adapted into multiple formats and localized across four languages for optimal reach and impact.
The video brought together all key messages and visuals into one cohesive story that highlighted Mollie Capital’s promise of limitless growth.