As part of the launch campaign for Vichy Idealia Life Serum, we created a few women typologies to communicate the promise of the product: no matter the type of life, the level of stress and number of sleepless nights, women's skin will always look fresh and beautiful.​​​​​​​
These are 3 women typologies that I illustrated for a pharmacy brand activation: the party girl, the business woman and the never sleeping student.

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