As part of the launch campaign for Vichy Idealia Life Serum, we created a few women typologies to communicate the promise of the product: no matter the type of life, the level of stress and number of sleepless nights, women's skin will always look fresh and beautiful.
These are 3 women typologies that I illustrated for a pharmacy brand activation: the party girl, the business woman and the never sleeping student.
![](https://cdn.myportfolio.com/2c2a059a-76a6-4ada-9a31-e3010f447608/1916aa4c-40aa-45e3-a6f2-a560749ecce2_rw_1920.png?h=445ec29a86900cd6613608dc1b6c12e1)