Tested by the rhythm of your life​​​​​​​
Idealia Life Serum is a new product from Vichy that comes with a big promise. 
It can change your skin’s life and thus yours. Our task was to prove this and to make the internal team and the pharmacists curious about the product. But also to increase expectations and make consumers ask for samples through online/ social media channels.

THE IDEA: We TESTED Idealia Life Serum IN REAL LIFE.
Interviewing real people with stressful lives and sharing their inspiring lifestyle stories and results in a 360 campaign. We associated with 2 Romanian endorsers with very active lifestyle: Diana Stribu - Kangoo Jumps Trainer, Ana Morodan – personal stylist. In the launch phase they will have to test the product for 8 days and share their stories. Then invite the consumers do the same.
Idealia Life Serum launch video
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