In august 2023, Mollie launched an integrated campaign focused on helping customers understand how ecommerce businesses are performing in the face of the downturn and the key drivers powering growth in 2023.
The center piece of the campaign is a whitepaper focused on fashion merchants across all markets. It includes merchants interviews and data reviews around activities in the fashion sector. As the main designer, my challenge was to structure the content into nice, digestible pages and visualise the information in line with the fashion theme, while keeping close to the Mollie brand guidelines.
The whitepaper being a gated content, it can't be made public, so here are some snippets I sneaked out. But if you are curious, by all means go here and download it. It's a damn good piece of content.